I designed the title animations for the BIG10 Basketball Anthem which are based on Peacock’s preexisting brand package. The challenge was to create a dynamic toolkit where video and graphics interact through animation, while simultaneously making it easy to swap out titles and footage for social sizes.
I also created an end page animation for the BIG 10 Basketball Tournament. The end page usually follows a shot of a basketball dropping down through a hoop to help transfer visual momentum to the floor boards animation. I created spotlight animations over the basketball court to convey that these are tournament games, even before the tournament logo appears.